⚠️ API spend at 77% of monthly cap — USD 115.43 / USD 149. Projected month-end: USD 256. $33.57 remaining.
Month-to-Date (API)
SGD 155.83
Day 14 of 31 · 77% of cap
Projected Month-End
SGD 345
API only · cap is SGD 201
All-in (+ subs): SGD 426
Monthly Fixed Costs
SGD 81
subscriptions / month
ElevenLabs · ManyChat · Metricool · GWorkspace
Since Project Start (Jun 2026)
SGD 1019
all-time total invested
API: SGD 160 · One-time: SGD 859
Monthly Subscriptions
| Service | Native | SGD equiv | Category |
|---|
| Google Workspace |
SGD 11.20 |
SGD 11.20 |
operations |
| ElevenLabs Creative Starter |
USD 7.00 |
SGD 9.45 |
production |
| ManyChat Pro |
USD 20.00 |
SGD 27.00 |
marketing |
| Metricool Starter |
USD 25.00 |
SGD 33.75 |
Scheduling |
| Total Monthly (SGD) |
SGD 81.40 | |
All amounts shown in SGD. Rate: 1 USD = SGD 1.35. Google Workspace billed natively in SGD.
6-Month Spend Forecast (SGD / month)
Jul (actual pace): SGD 345 API + SGD 81 subs = SGD 426 total
API cap: SGD 201 / month. Assumes pace stabilises as backlog completes.
One-Time Expenses
| Item | Date | Currency | Amount | Notes |
|---|
| Domain (silverpage.ai, 2yr) |
2026-06-01 |
SGD |
225 |
|
| Gemini API top-up #1 |
2026-06-21 |
SGD |
20 |
|
| Gemini API overage (video generation test) |
2026-06-21 |
SGD |
25 |
|
| Gemini API top-up #2 |
2026-06-22 |
SGD |
100 |
SGD 100 topped up Jun 22 |
| Gemini API - kai@silverpage.ai top-up |
2026-06-25 |
SGD |
20 |
Extra Veo quota account |
| Gemini API - studio@silverpage.ai top-up |
2026-06-25 |
SGD |
20 |
Extra Veo quota account |
| fal.ai top-up (Kling/Flux animations) |
2026-06-25 |
SGD |
135 |
USD 100 = ~SGD 135. Balance remaining: USD 47.18 |
| Anthropic API (Claude) - auto-recharge |
2026-06-26 |
SGD |
15 |
USD 11.18 = ~SGD 15.10. CEO Telegram bot + agent calls. |
| fal.ai top-up #2 (Kling backup) |
2026-06-28 |
SGD |
135 |
USD 100 flat = ~SGD 135. Balance after top-up: $57.18. Usage |
| ElevenLabs credit top-up |
2026-07-01 |
SGD |
14 |
USD 10 = ~SGD 13.55. Credits to unblock 7-video production b |
| Google AI Studio top-up |
2026-07-01 |
SGD |
25 |
SGD 25 to unblock Imagen/Veo API after July billing cycle is |
| Auto top-up — Google AI API |
2026-07-03 |
USD |
25 |
|
| Google Cloud GCP top-up |
2026-07-04 |
SGD |
100 |
|
| Total One-Time (mixed currencies) |
SGD 859 | |
Domain & Assets
Domain
silverpage.ai
SGD 225 · 2-year registration
Renewal due: Jun 2028
Ad Spend Budget
Not yet active
Planned: SGD 70–135/mo from Month 3
Requires Andre approval to activate
Course / Product Revenue
Planned Month 6+
Gumroad + Skool community
Target: SGD 1,350+/mo by Apr 2027
Cost Optimisation Tracker
Same production quality. Lower monthly bill. Three levers — tracked here until fully active.
SCENE REUSE LIBRARY
SGD 80–100
saved / month once active
Clips already exist in .tmp/production/. Need cross-video index + tags so scenes can be reused. Veo only runs for genuinely new scenes.
⏳ INDEX NOT YET BUILT
MANYCHAT — FREE TIER
SGD 27
saved / month
Downgrade to free tier until keyword flows are live and driving real DMs. Upgrade when ManyChat is actually earning its keep.
⏳ PENDING DECISION
FAL.AI BALANCE
SGD 0
extra spend avoided
SGD 270 already topped up. Remaining balance must be used before any new top-ups. Check fal.ai dashboard for current credit.
⏳ CHECK BALANCE
Current monthly (API + subs)
SGD 426
→
With scene library active
SGD 261
Same Veo quality · Same Liam voice · Same pipeline
Savings kick in once the scene index is built — no other changes needed.
July 2026 — Content Calendar
Posted
Scheduled
Produced
Today
13 P3
DECISION FATIGUE
POSTED
Characters
A
Andrew
32yo · Male · Professional
THE STRUGGLE — His video, start to finish
Andrew is the sole character in his videos. He carries the whole episode — the problem, the science, and the payoff. His angle: low energy, brain fog, not performing. Real, relatable, imperfect. The audience sees themselves in him.
Assign Andrew to: General brain/body topics, men's health (DHT, testosterone, hair loss), stress, focus, energy crashes.
E
Elena
29yo · Female · Professional
THE ASPIRATION — Her video, start to finish
Elena is the sole character in her videos. She carries the whole episode from her angle — optimised, performing, thriving. The audience aspires to be her. She shows what's possible when the science is applied correctly.
Assign Elena to: Women's health (perimenopause, cycle syncing, hormones), skin topics, aspiration-framed episodes.
Rule: ONE character per video — all scenes, start to finish. Andrew and Elena never share a video. Never mix. Non-negotiable.
Monthly split — 31 videos:
~16 × Andrew · general brain/body science + men's health
~15 × Elena · women's health + skin + aspiration topics
Alternate roughly every other video. Equal screen time.
15 Content Pillars
P01
Sleep & Recovery
Sleep stages, glymphatic system, sleep debt, cortisol awakening
Both
P02
Energy & Metabolism
Blood sugar, mitochondria, ATP, caffeine timing, afternoon crash
Both
P03
Brain Performance
Focus, memory, neuroplasticity, dopamine, BDNF, decision fatigue
Both
P04
Stress & Nervous System
Cortisol, burnout biology, fight/flight in modern life
Both
P05
Gut & Digestion
Gut-brain axis, microbiome, bloating, leaky gut
Both
P06
Hormones
Testosterone, estrogen, insulin, thyroid
Both
P07
Longevity & Cellular Health
Telomeres, autophagy, NAD+, biological aging
Both
P08
Men's Health
DHT + hair loss, testosterone optimization, prostate
Andrew
P09
Women's Health
Perimenopause, cycle syncing, estrogen crash
Elena
P10
Joints & Recovery
Collagen science, cartilage biology, DOMS, mobility
Both
P11
Nutrition Science
Protein at cell level, micronutrient deficiencies
Both
P12
Inflammation & Immunity
Chronic inflammation, omega-3, turmeric mechanism
Both
P13
Skin & Appearance
Collagen breakdown, glycation, dark circles, cortisol skin
Elena-led
P14
Supplement Science
What compounds do inside cells — mechanism, not marketing
Both
P15
Mental Health & Anxiety
Panic mechanism, serotonin/dopamine reality, vagus nerve
Both
Content Quality Gate — Every Video Must Pass
1
WHY
Why does this matter to a working professional right now?
2
SCIENCE
Name the mechanism. What's happening inside the body?
3
NON-OBVIOUS
If they already know this, don't make it.
4
THE FIX
One specific action. Numbers, foods, times, doses.
5
SAVE-WORTHY
Would they save this to show someone? If not, rewrite.
Business Roadmap — 5 Phases to Full Monetization
CURRENT PHASE
Phase 1
Jul–Oct 2026
Pipeline & Validation
3K–8K followers
- 1 video / day · TikTok primary
- IG Reels + YT Shorts same day
- Test topics · find what resonates
- Media kit draft after 10 live videos
Phase 2
Nov 2026–Jan 2027
First Revenue
10K–25K followers
- Ad spend starts: SGD 70/mo
- Tier 3 sponsor outreach
- Affiliate links in bio
- ManyChat DM funnel active
Phase 3
Feb–Apr 2027
Sponsorship Scale
30K–60K · SGD 1,350+/mo
- Tier 2 outreach at 20K+
- Ad spend scaled: SGD 135/mo
- First paid sponsorship signed
- Digital product launched
Phase 4
May–Jul 2027
Profitability Review
60K–150K · SGD 6,750+/mo
- 5+ active paid deals
- Tier 1 outreach at 50K+
- Rate card SGD 1,012–4,050
- Strategy review: Jul 2027
Sponsor Database — 3 Tiers
Tier 3 — Accessible Now
5K+ followers · Month 1–3
SGD 270–1,012 + affiliate
Ancient Nutrition
Sports Research
Four Sigmatic
Pique Tea
BrainFM
Tru Niagen
Testoprime
Therabody
Tier 2 — Mid-Market
10K–50K followers · Month 3–6
SGD 1,012–4,050/video
Momentous
Thorne
LMNT
BiOptimizers
Qualia Mind
InsideTracker
Nutrisense
Hims/Hers
Tier 1 — Flagship
100K+ followers · Month 6–12
SGD 1,350–6,750/video
AG1
Eight Sleep
Oura Ring
Whoop
Levels CGM
Competitor Landscape
| Handle | Tier | Followers | Content Lane | Their Sponsors | Our Edge |
|---|
| @hubermanlab |
T1 |
IG 6.3M · TK 3.7M |
Neuroscience · sleep · stress |
AG1, LMNT, Eight Sleep |
→ Animated visual biology vs. talking-head lecture |
| @glucosegoddess |
T1 |
IG 3.4M · TK 1.1M |
Blood sugar · food sequencing |
Levels CGM, Nutrisense |
→ She owns hacks, we own the visual cell mechanism |
| @drmindypelz |
T1 |
IG 1.3M · TK 2.1M |
Fasting · women's hormones |
LMNT, Pique Tea, Nutrisense |
→ She does protocols, we do the biology |
| @maxlugavere |
T1 |
IG 750K · TK 380K |
Brain nutrition · seed oils |
ButcherBox, Thrive Market |
→ He has the opinion, we have animated cell biology |
| @DrKyleGillett |
T2 |
IG 260K · TK 300K |
Hormone optimization · DHT |
Thorne, InsideTracker, Oura |
→ DHT + hair loss animated — nobody has done this visually |
| @DrKaraFitzgerald |
T2 |
IG 150K · TK 40K |
Epigenetics · biological age |
Thorne, Pure Encapsulations |
→ We can own visual epigenetics animation |
| @ChrisPalmerMD |
T2 |
IG 105K · TK 120K |
Metabolic psychiatry · mitochondria |
None (medical ethics) |
→ Mitochondria → mental performance is our lane |
| @drstacysims |
T2 |
IG 210K · TK 30K |
Women's physiology · hormonal training |
Women's athletic brands |
→ Her audience = female athletes. Ours = all professionals. |
Platform Focus — Where to Put Energy
Research: TikTok drives fastest discovery for new accounts in 2026. Algorithm is content-first, not follower-first. IG and YT are distribution amplifiers, not primary growth engines.
① TIKTOK — PRIMARY
Post here first. Always.
Pure content algorithm — no follower advantage needed. FYP pushes good content to cold audiences. Best for initial discovery + viral breakouts. Post at 9am SGT.
KPIs: Watch completion >50% · Shares · Saves
② INSTAGRAM REELS — SECONDARY
Same video, same day. 2h after TikTok.
Brand deals and sponsorships happen here. Audience skews 28–45. Higher intent to buy. Slower organic discovery but better for community + DM flows (ManyChat).
KPIs: Saves · DM triggers · Profile visits
③ YOUTUBE SHORTS — TERTIARY
Same video. Schedule for same day or next morning.
Long-term SEO value. Evergreen content gets discovered months later. AdSense revenue at 1K+ subs. YT audience trusts science content more — higher sponsor credibility.
KPIs: Subscribers · Watch time · CTR to long-form
The rule: One video → three platforms, same time. TikTok + IG + YouTube all at 9am SGT. Metricool handles scheduling. Never skip a platform — cross-platform presence signals legitimacy to sponsors.
Ad Spend Strategy — When, How Much, Which Videos
WHEN TO START
Month 1–2 (Jul–Aug): Zero ad spend. Validate content organically. Spending on unproven content = burning money.
Month 3 (Oct): Start small — SGD 70/month. Boost only videos that pass the criteria (see right).
Month 6+ (Jan 2027): Scale to SGD 135–200/month if ROAS positive. Target: cost per new follower < SGD 0.50.
WHICH VIDEOS TO BOOST — ALL 3 CRITERIA REQUIRED
① Watch completion >50%
Check at 48h post. If most viewers are bailing before halfway, the hook is broken — fix before boosting.
② Saves-to-views ratio >3%
Saves signal "I want to come back to this." That intent survives boosting. Likes alone don't.
③ 5K+ organic views within 48h
If organic can't get traction, boosting rarely rescues it. Boost what's already moving.
SGD 0
Month 1–2
Organic only
SGD 70
Month 3–5
Test phase
SGD 135
Month 6–9
If ROAS positive
SGD 200+
Month 10–12
Scale winners
Goal of boosting: Follower growth + profile visits — NOT link clicks or sales. You're buying audience attention in the early phase. Direct-to-sale boosting too early burns budget. Build the audience first, monetize second.
Realistic Growth Targets — Based on Research
Source: Influencer Marketing Hub 2023 · Sprout Social · Hootsuite 2024. Ranges = consistent daily posting, STOMACH formula, all 3 platforms.
3 months · Oct 2026
3K–8K
followers across platforms
Finding content rhythm · 1–2 mini-viral videos expected
6 months · Jan 2027
10K–25K
followers across platforms
Ad spend active · first brand deals in conversation
9 months · Apr 2027
30K–60K
followers across platforms
1–2 paid sponsors · breakout video probable
12 months · Jul 2027
60K–150K
followers across platforms
Strategy review. Upper range if 1–2 viral videos hit.
Viral Frameworks — Hook Rotation
Research: saves and shares are the #1 algorithmic signals. Rotate hook TYPE weekly — same STOMACH formula visuals, different script angle. Tests what resonates with your audience fastest.
TYPE 1 — PAIN POINT
Current default
"You've been doing X your whole life. Here's what it's actually doing to your body."
BLOAT · DECISION FATIGUE · CORTISOL
TYPE 2 — SHOCKING STAT
Lead with the number
"62% higher cardiovascular mortality. That's what switching to seed oils did."
SEED OILS · CREATINE · MAGNESIUM
TYPE 3 — MYTH VS FACT
Challenge the belief
"Everyone said vegetable oil was heart-healthy. The science says otherwise."
SLEEP ② · SUGAR SPIKE · THYROID
TYPE 4 — DIRECT QUESTION
Make them answer
"Do you know what 4-HNE does inside your cells when you cook with canola oil?"
SEROTONIN · CRAVINGS · ANXIETY LOOP
CAPTION FRAMEWORK (every post)
1. Hook — funny / question / related to reel (1 line)
2. Informational — value + summary (2-3 lines)
3. CTA — Comment BRAIN + Follow @braindecoded
4. Hashtags — 3 always-on + 6-7 video-specific
TOP SIGNALS TO TRACK (Metricool)
① Saves — strongest signal. Target: >3% of views
② Shares — second strongest. Every share = new cold audience
③ Watch completion — target >50% to qualify for boost
④ Comments — algorithm rewards debate + questions
Collab Strategy — Adjacent Creator Outreach
IG Collab posts appear on BOTH creators' feeds — doubles reach instantly. The @braindecoded angle: you animate what happens inside the body. Every habit/nutrition creator tells people WHAT to do but not WHY at the cellular level. That's the gap you fill. You make their content more credible. They give you their audience.
SLEEP COACHES
They post routines. You show what sleep deprivation does to glymphatic clearance + cortisol loops.
REGISTERED DIETITIANS
They say eat this. You show what it does inside the cell. Perfect split, zero overlap.
GUT HEALTH CREATORS
Direct overlap with Pillars 5+12. Microbiome, bloating, leaky gut animation is your strongest asset here.
STRESS COACHES
They teach regulation techniques. You animate the cortisol loop + nervous system biology behind why the technique works.
EXERCISE PHYSIOLOGISTS
Recovery, DOMS, creatine, ATP — you visualize the cellular science behind their training advice.
THE 3-WEEK SEQUENCE BEFORE DMÍNG
Week 1–2: Comment on 3–5 of their videos. Make it specific — reference something they said. Follow them. Build a genuine presence on their account before you ask for anything.
Week 3: DM with a specific idea. Reference a video they posted. Pitch the exact collab concept. One message, under 5 sentences. No "partnership proposal" language.
TARGET PROFILE
• 15K–80K followers · ER >2%
• Evidence-based, cites research, no fear-mongering
• US/English audience
• NOT: other brain science pages · supplement pushers
DM TEMPLATES — COPY & ADAPT
SLEEP / STRESS COACH VERSION
"Hey [name] — your video on [specific thing] was exactly right. I run @braindecoded where we animate what happens inside the brain during sleep deprivation — glymphatic clearance, cortisol loops, the cellular science. Natural collab: you cover the routine, we animate why it works at the cell level. 60-second Reel, IG collab post, both audiences get something new. Interested?"
DIETITIAN / NUTRITION VERSION
"Hey [name] — loved your breakdown of [specific video]. I run @braindecoded — we visualize what foods do inside the body at the cellular level. Natural split: you cover what to eat and when, we show what it does to your cells. One Reel, collab post on both accounts. I already have the animated biology for [their topic] — minimal effort on your end. Up for it?"
START ENGAGING
3K followers
Comment on targets. Build presence before asking.
FIRST DM
5K followers
Enough credibility for a micro to say yes.
COLLAB RATE
2–3 / month
Quality over quantity. One bad collab hurts.
OUTREACH VOLUME
5 DMs / week
Expect 1 yes per 5. That's normal and fine.
Media Kit Status
Page
@braindecoded
IG + TikTok + YouTube
Niche
Animated Brain & Body Science
25–45 working adults
Media Kit Ready
Pending
Build after first 10 live videos
First Outreach Target
Further Food · Wile
Tier 3 · 4-pillar fit · micro-friendly
All Processes — End-to-End Workflows
Every process that runs the business. Scroll each row horizontally if needed.
① Video Production — Script to Post-Ready File
TOPIC SELECTED
From content calendar + pillar
→
STORYBOARD
13+1 scenes · STOMACH formula
→
VOICEOVER
Liam · 95% speed · ElevenLabs
→
IMAGES
Imagen 4 Fast · 1 per scene
→
VIDEO CLIPS
Veo 3.1 Lite · 5s per scene
→
ASSEMBLY
FFmpeg · amix 8:1 · outro appended
→
CAPTIONS
Whisper on actual audio · Impact 72pt
→
REVIEW
Safe zones · outro · citations
→
OUTPUT FILE
output/TOPIC_captioned.mp4
② Distribution — One Video · Three Platforms · Same Day
VIDEO READY
output/TOPIC_captioned.mp4
→
METRICOOL
Schedule all 3 platforms
→
TIKTOK 9AM
Post first · fastest discovery
→
IG REELS 11AM
Same video · same caption
→
YT SHORTS 1PM
Same video · SEO tags
→
UPDATE schedule.json
Status → scheduled
48H LATER
Check analytics
→
→
LOG IN MEMORY
Update views in schedule.json
→
FLAG IF >50% COMPLETION + 3% SAVES
Candidate for ad boost
③ Content Planning — Calendar to Storyboard Brief
CONTENT CALENDAR
JULY_PLAN in dashboard.py
→
TOPIC QUEUE
Felt-problem topics first
→
PILLAR ASSIGN
P1–P15 · check reference file
→
CHARACTER ASSIGN
Andrew or Elena · never mixed
→
STOMACH CHECK
Inside-body open · terrified object
→
STORYBOARD BRIEF
13 scenes + outro
④ Ad Spend Decision — When to Boost and When Not To
→
WAIT 48H
Let organic settle
→
If YES → continue · If NO → study hook, apply to next video
→
→
QUALIFY FOR BOOST
Month 3+ only
→
BOOST ON TIKTOK
SGD 20–35/video · 7 days · Followers objective
→
MONITOR 7 DAYS
CPF < SGD 0.50?
→
YES → scale spend on similar videos · NO → pause, revisit content angle
⑤ Monetization Pipeline — Follower to Paid Deal
5K FOLLOWERS
Tier 3 threshold
→
BUILD MEDIA KIT
Analytics + audience + rate card
→
OUTREACH
Email / IG DM · 20 brands/batch
→
→
NEGOTIATE
Rate · deliverables · usage rights
→
CONTRACT SIGNED
Use standard template
→
CREATE CONTENT
Per brief · FTC disclosure
→
POST + COLLECT
Invoice + payment
→
REPEAT
Add to rate card history
⑥ ManyChat Engagement Loop — Comment to Customer
VIDEO POSTED
CTA: 'Comment BRAIN'
→
USER COMMENTS
With keyword 'BRAIN'
→
MANYCHAT TRIGGERS
Auto-detects keyword
→
AUTO DM SENT
'Here's your free resource...'
→
LEAD MAGNET
PDF / link / tip sheet
→
FOLLOW-UP
48h later · value + soft CTA
→
UPSELL
Digital product / community
Process Health
PRODUCTION
✅ Voiceover (ElevenLabs · Liam)
✅ Images (Imagen 4 Fast)
✅ Video clips (Veo 3.1 Lite)
✅ Assembly (FFmpeg)
✅ Captions (Whisper)
✅ STOMACH formula locked
DISTRIBUTION
✅ Metricool scheduling
✅ TikTok connected
✅ Instagram connected
✅ YouTube connected
⬜ Auto-post pipeline (Q4 task)
⬜ ManyChat flows (this month)
MONETIZATION
⬜ Media kit (after 10 live videos)
⬜ Affiliate links in bio
⬜ Ad spend (Month 3 · Oct)
⬜ Tier 3 outreach (at 5K)
⬜ Digital product on Gumroad
⬜ First paid deal (Nov 2026+)
Master Timeline — Jul 2026 → Jun 2027
Milestones by month · green bar = completed
Jul 2026
📹 31 videos · pipeline running
Aug 2026
📈 2K followers · media kit built
Sep 2026
💰 First affiliate + digital product
Oct 2026
🤝 Tier 2 sponsor outreach · 20K followers
Nov 2026
🤝 First paid sponsorship signed
Dec 2026
📊 50K followers · SGD 1,350+ revenue
Jan 2027
⚡ Scale · Tier 1 brands · 100K target
Mar 2027
🏆 Profitability target — SGD 6,750+/mo
Jun 2027
💎 Full monetization · SGD 13,500+/mo
Project Board — Interactive Tasks Click to mark done · saves in browser
This Week
0/3
□
Schedule CREATINE in Metricool
Jul 15 at 9am SGT · output/CREATINE_captioned.mp4
□
Storyboard CARTILAGE (Jul 18)
STOMACH formula · P10 Joints & Recovery
□
Storyboard SEED OILS (Jul 19)
STOMACH formula · P11 Nutrition
This Month
0/6
□
Complete all 31 July storyboards
CARTILAGE → DHT · every video STOMACH formula
□
Set up ManyChat keyword flows
Universal keyword: BRAIN · add per-video topic words
□
Switch YouTube to Owner account
hello@silverpage.ai → Brand Account full access
□
Business coach Telegram bot setup
COACH_BOT_TOKEN + COACH_CHAT_ID → .env
□
Wire VPS cron for 9am SGT daily brief
SSH 159.223.53.105 · set crontab
□
Update BLOAT + DF views in schedule.json
Check Metricool analytics · update views field
Q3 — Jul–Sep 2026
0/8
□
silverpage.ai website v1
Link-in-bio → email capture → course funnel · Framer
□
Media kit — build after first 10 live videos
Audience demographics · pillar map · rate card
□
First Tier 3 sponsor outreach
At 5K followers · Further Food, BrainFM, Four Sigmatic
□
First digital product on Gumroad
SGD 12–39 prompt pack or cheat sheet · Day 1 revenue
□
Set up affiliate links in bio
AG1, ElevenLabs, Notion, other tool referrals
□
Launch first Elena-only video
Women's health pillar · perimenopause or cycle syncing
□
ManyChat DM funnel — deliver lead magnet
Comment BRAIN → DM → free resource → upsell
□
Reach 2K followers on IG or TikTok
Milestone for Phase 1 completion
Q4 — Oct–Dec 2026
0/5
□
First paid sponsorship deal
Tier 2 · SGD 1,012–4,050 per video · contract signed
□
Launch Skool paid community
SGD 26–66/mo · 20 members = covers all costs
□
Claude API mass outreach automation
Research phase: sponsor prospecting at scale
□
Metricool → direct API posting pipeline
Auto-post to IG + TikTok + YT after Andre approves
□
Reach 20K followers across platforms
Phase 2 milestone · enables Tier 2 sponsor outreach
2027 — Scale
0/4
□
Tier 1 sponsor outreach at 50K+
AG1, Eight Sleep, Oura, Levels — flagship brands
□
Course launch — @braindecoded Brain Performance
SGD 131–401 · brain performance toolkit
□
Revenue target: SGD 6,750+/month
Jul 2027 milestone · multiple active sponsors
□
Strategy review — Jul 2027
12-month mark · assess results · decide next move
North Star Metrics by Phase