@braindecoded — Strategy Reference

"Your body has default settings working against you. Here's the science to change them."
Last updated: 2026-07-16 · 15 core pillars · 8 competitors tracked · $149/mo budget
⚙️ System Workflows →
15
Core Pillars
1/day
Video Pace
30
Videos / Month
$3.50
Cost Per Video
$149
Monthly Cap (USD)
80+
Sponsor Brands
Brand Overview

Identity

  • Page @braindecoded
  • Format Animated Pixar-CGI, 45–70 seconds
  • Platforms Instagram Reels (primary) · TikTok · YouTube Shorts
  • Tone Science-backed, plain English, no moralizing

Target Audience

  • US working professionals 28–42 years old
  • Household income $80K–$200K
  • Already health-aware Not extreme biohackers — wants science, not trends
  • Mindset Feels something is off. Googles symptoms. Doesn't trust generic advice.
Pain Points
Low energy Poor sleep Stress & anxiety Brain fog Gut issues Hormonal chaos Aging faster than expected Joint pain & stiffness Always getting sick Skin looks tired Men — losing the edge Women — body changing Supplements not working
Needs & Wants
Understand their body Energy without caffeine dependency Wake up restored Mental sharpness back Know what to eat Fix gut without cutting everything Slow down aging visibly Answers their doctor doesn't give Know which supplements actually work Feel in control of hormones Stay active without breaking down Look as good as they feel

Characters

Andrew
35yo American male · struggle, before state, resolution earned · energy/focus/men's health
Elena
34yo American female · curiosity, mechanism reveals, outcomes · women's health/science
15 Core Pillars — 2× / Month Each
30 videos/month · 1/day · ~$105/month production cost · each pillar mapped to paying sponsors · Circadian Biology absorbed into Sleep
Body Systems
Inputs
Identity-Based
Mental
Andrew-led
Elena-led
Both
01
Sleep & Recovery
Sleep stages, glymphatic system, sleep debt + cortisol awakening, 24hr hormonal rhythm, light & meal timing (circadian absorbed)
BothBody Systems
02
Energy & Metabolism
Blood sugar, mitochondria, ATP, caffeine timing, afternoon crash
BothBody Systems
03
Brain Performance
Focus, memory, neuroplasticity, dopamine, BDNF, decision fatigue
BothBody Systems
04
Stress & Nervous System
Cortisol, fight/flight in modern life, burnout biology, breathwork science
BothBody Systems
05
Gut & Digestion
Gut-brain axis, microbiome, bloating, leaky gut, food transit time
BothBody Systems
06
Hormones
Testosterone, estrogen, insulin, thyroid — how daily habits shift them
BothBody Systems
07
Longevity & Cellular Health
Telomeres, autophagy, NAD+, biological aging, fasting science
BothBody Systems
08
Men's Health
DHT + hair loss biology, testosterone optimization, prostate, estrogen in men
AndrewIdentity
09
Women's Health
Perimenopause biology, cycle syncing, estrogen crash, liver-hormone link
ElenaIdentity
10
Joints & Recovery
Collagen science, cartilage biology, DOMS, morning stiffness, mobility
BothBody Systems
11
Nutrition Science
Protein at cell level, micronutrient deficiencies, food-as-medicine mechanisms
BothInputs
12
Inflammation & Immunity
Chronic inflammation triggers, omega-3, turmeric mechanism, immune biology
BothBody Systems
13
Skin & Appearance
Collagen breakdown, glycation, dark circles biology, cortisol + skin, UV at DNA level
Elena-ledIdentity
14
Supplement Science
What compounds do inside your cells — mechanism, not just "take this"
BothInputs
15
Mental Health & Anxiety Biology
Panic attack mechanism, serotonin/dopamine reality, vagus nerve, Sunday dread
BothMental
Production Workflow
STEP 1
Storyboard
JSON in .tmp/storyboards/
13+ scenes, 45-70s total
$0
→
STEP 2
Voiceover
ElevenLabs · Liam voice
95% speed · eleven_multilingual_v2
~$0.15/1K chars
→
STEP 3
Word Timestamps
Whisper · word-level
Drives scene timing sync
$0 (local)
→
STEP 4
Scene Images
Imagen 4 Fast · 9:16
Character anchors auto-injected
$0.02/image
→
STEP 5
Veo Animation
Veo 3.1 Lite ONLY · 50 RPD
Resets 4PM SGT daily
$0.05/s ($0.25/clip)
→
STEP 6
Assembly
FFmpeg · captions · outro
Impact 72pt · y=0.70 safe zone
$0
→
STEP 7
QA & Post
produce_reel.py QA check
IG Reels + TikTok + YT Shorts
~$3.50 total

Per Video Cost

~$3.50
Hard cap: $5.00 per video

Monthly Budget

$149 USD
≈ SGD 200 absolute max

Veo Quota

50 RPD
Resets midnight UTC-8 = 4PM SGT

Videos/Month Cap

~42
2/day = 60/month ideal, batch-produce
Monthly Production Cycle — The Loop
Locked 2026-07-16 · Runs continuously · Andre's only job = review Telegram + report fix
PHASE 1
Research + Write
I auto-research topics
Write all 30 storyboards
No approval needed
→
PHASE 2
Queue + Produce
All 30 pushed to VPS pending/
Sequential · 1 at a time
Telegram per video
→
PHASE 3
Review
"Posted" → count it
Fix → describe it → requeue
Same filename = cache hit
→
AUTO-TRIGGER
15 Posted
Start next month's
30 storyboards automatically
Always 1 month ahead

Posting Schedule

Day 1–15
Pillar 1 → 15 in order

 

Day 16–30
Pillar 1 → 15 again (2nd video each)

Topic Selection

Auto
I research + write · Andre reviews output

ElevenLabs Credits

~19.5K/mo
30 videos × 650 chars · Never rename storyboards
Competitor Landscape (8 Tracked Weekly)
@hubermanlab
Neuroscience protocols · sleep · stress · brain · cold exposure
TIER 1
IG 6.3M · TikTok 3.7M · daily posts
Active Sponsors
Our edge: animated visual biology vs. his talking-head lecture format
@glucosegoddess
Blood sugar hacks · food sequencing · CGM data · UPF effects
TIER 1
IG 3.4M · TikTok 1.1M · daily posts · 1M+ book sales
Active Sponsors
Our edge: she owns hacks, we own the visual mechanism inside the cell
@drmindypelz
Fasting · women's hormones · perimenopause · gut detox
TIER 1
IG 1.3M · TikTok 2.1M · daily posts
Active Sponsors
Our edge: she does protocols, we do the biology. Her audience is female-only.
@maxlugavere
Brain nutrition · seed oils · healthy fats · cognitive food swaps
TIER 1
IG 750K · TikTok 380K
Active Sponsors
Our edge: he has the seed oil opinion, we have the animated cell biology
@DrKyleGillett
Hormone optimization · testosterone · DHT · estrogen in men · metabolic
TIER 2
IG 260K · TikTok 300K · 4-6x/week
Active Sponsors
Our edge: DHT + hair loss biology animated — nobody has done this visually
@DrKaraFitzgerald
Epigenetics · DNA methylation · biological age reversal · longevity foods
TIER 2
IG 150K · TikTok 40K
Active Sponsors
Biological age hook is strong — we can own the visual animation of epigenetics
@ChrisPalmerMD
Metabolic psychiatry · keto for mental illness · mitochondria + brain
TIER 2
IG 105K · TikTok 120K
Active Sponsors
Mitochondria → mental performance is our lane — visual biology, everyday anxiety
@drstacysims
Women's physiology · training across hormonal phases · "Women ≠ Small Men"
TIER 2
IG 210K · TikTok 30K
Active Sponsors
Her audience = female athletes. Ours = all working professionals. Different demo.
Sponsor Database — 3 Tiers
Tier 1 — Flagship
Threshold: 100K+ followers · Target Month 6-12
$1K–$5K/video
AG1 — Daily nutrition · $79/mo sub
Eight Sleep — Smart mattress · $2,195
Oura Ring — Sleep tracker · $299 + $6/mo
Whoop — Performance band · $239/yr
Levels — CGM · $199/mo
Tier 2 — Mid-Market Science
Threshold: 10K-50K followers · Target Month 3-6
$750–$3K/video
Momentous · Thorne · Seed DS-01
LMNT · Ritual · BiOptimizers
Kion · Qualia Mind · Thesis
InsideTracker · Nutrisense · ZOE
Hims · Hers · Lifeforce
Calm · Headspace · Pendulum
Tier 3 — Accessible Now
Threshold: 5K+ followers · Start Month 1-3
$200–$750/video + affiliate
Ancient Nutrition — Collagen, bone broth
Sports Research — Collagen, omega-3
Four Sigmatic — Mushroom coffee
Pique Tea — Gut, focus
BrainFM — Focus audio app
Tru Niagen · Novos — NAD+
Testoprime · FLO Vitamins
Therabody · ButcherBox
Sponsor Packages — Cross-Pillar Model
Brands buy monthly exposure across all pillars they span. Priced on pillar count × follower milestone × volume discount.
Affiliate
Any pillar · Commission only
No guaranteed posts. Trackable via comment trigger → DM link. Entry point for all new brands.
Spark
2 pillars · ~4 posts/month
5–15K: $300/mo
15–50K: $750/mo
50–100K: $2,000/mo
Signal
3–4 pillars · ~6–8 posts/month
5–15K: $405–540/mo
15–50K: $1,000–1,350/mo
50–100K: $3,000–4,000/mo
Anchor
5+ pillars · ~10–14 posts/month
15–50K: $2,100–2,400/mo
50–100K: $5,000–6,000/mo
AG1 · Momentous · Thorne
Pillar Owner
Exclusive ownership of 1 pillar
Anchor rate ×1.5. No other brand in that pillar. Eight Sleep owns Sleep. Seed owns Gut. Available 10K+.
Formula: Monthly rate = (Pillars × $150 base) × volume discount × milestone multiplier + integration add-ons  |  Volume: 1–2 pillars: 0% off · 3–4 pillars: 10% off · 5+ pillars: 20% off  |  Integration types: Type 1 (caption) → Type 2 (fix) → Type 3 (mechanism) → Type 4 (dedicated video)
Why Brands Sign — 6 Pain Points
1. Ads don't convert
Science earns the mention — audiences trust the mechanism, not the pitch. Our integrations feel like education, not ads.
2. Can't produce quality content
$3.50/video production + full repurpose rights. They get assets they couldn't produce themselves at any price.
3. Show up once, nobody remembers
Cross-pillar frequency = 8–16 posts/month. Brands appear wherever their science shows up — not just in one pillar.
4. Can't measure ROI
Comment trigger → DM delivers affiliate link directly. Every code redemption and link click is tracked buying intent.
5. Invisible vs. big brands
Early relationship grows with us. A Spark deal at 5K becomes an Anchor deal at 50K — same brand, compounding association.
6. Need content with long tail
Science content saves 3–5× more than lifestyle content. Evergreen — a video about collagen and joints works for 3 years.
Audience Pain Points — Synced to Pillars & Sponsors
13 pain points covering all 15 pillars. Every pain point = content hook + sponsor angle.
Low Energy
"Tired all day, wired at night"
Pillars: 2 · 1 · 6 · 11 · 14
AG1 · LMNT · MUD\WTR · Organifi · Thorne · BiOptimizers
Poor Sleep
"I sleep but never feel rested"
Pillars: 1 · 4 · 2 · 15
Eight Sleep · Oura · Ned · BiOptimizers · Withings · Biostrap
Stress & Anxiety
"Can't switch off — ever"
Pillars: 4 · 15 · 1 · 5
Ned · Moon Juice · BiOptimizers · Calm · Headspace · Thesis
Brain Fog
"Used to be sharp — don't know what happened"
Pillars: 3 · 2 · 5 · 1 · 11
Qualia · Thesis · BrainFM · Real Mushrooms · AG1 · Kion
Gut Issues
"My gut controls my whole life"
Pillars: 5 · 4 · 11 · 12
Seed DS-01 · Pendulum · BiOptimizers · AG1 · Organifi
Hormonal Chaos
"Labs normal but I feel terrible"
Pillars: 6 · 9 · 8 · 2 · 7
Wile · Hers · Hims · Lifeforce · InsideTracker · Thorne · SelfDecode
Aging Faster Than I Should
"I'm in my 30s and I feel 50"
Pillars: 7 · 12 · 10 · 6
Tru Niagen · Novos · InsideTracker · Ritual · Pendulum · Thorne
Joint Pain & Stiffness
"My body creaks like it's older than I am"
Pillars: 10 · 12 · 14 · 11
Further Food · Great Lakes Gelatin · Ancient Nutrition · Sports Research · Codeage · Vital Proteins
Always Getting Sick
"Every cold, I catch it. Takes weeks to recover."
Pillars: 12 · 5 · 11 · 14
Organifi · Real Mushrooms · Ancient Nutrition · AG1 · MUD\WTR
Skin Looks Tired & Old
"I look as exhausted as I feel"
Pillars: 13 · 7 · 6 · 11 · 1
Further Food · Great Lakes Gelatin · Codeage · cocokind · Youth To The People · Versed · Vital Proteins
Men's — Losing the Edge
"Don't feel like myself anymore"
Pillars: 8 · 6 · 2 · 7
Hims · Lifeforce · Kion · SelfDecode · Transparent Labs · Thorne
Women's — Nobody Warned Me
"My body is changing and nobody can explain it"
Pillars: 9 · 6 · 1 · 4
Wile · Hers · Ritual · Needed · FLO Vitamins · Bird&Be
Supplements Not Working
"Spent hundreds — can't feel the difference"
Pillars: 14 · 2 · 1 · 3
Thorne · Momentous · BiOptimizers · Sports Research · Codeage
July 2026 — Content Calendar
Ready to post
Fix / captions needed
Veo clips needed
Storyboard → produce
Posted ✓
ALREADY POSTED — Jul 1–7 (approx)
P13 · SKIN
GLOW
P11 · NUTRITION
DIET
P2 · ENERGY
FAT
P5 · GUT
STOMACH
⭐ 1,300 views
P3 · BRAIN
COFFEE
P1 · SLEEP
SHOWER
P4 · STRESS
SNAP
P3 · BRAIN
FOCUS
P1 · SLEEP
3AM
P12 · IMMUNE
TURMERIC
P7 · LONGEVITY
ALCOHOL
P1 · SLEEP
SLEEP
P2 · ENERGY
HANGRY
P4 · STRESS
ADRENALINE
UPCOMING — Jul 8–31 (1st pass: pillars 1–15, 2nd pass: pillars 1–9)
Jul 8 · P1+P2
Sleep · Energy
SLEEP + HANGRY
Jul 9 · P4
Stress & Nervous System
ADRENALINE
Jul 10 · P3
Brain Performance
DOPAMINE
⚙ IN PRODUCTION
Jul 11 · P4 ②
Stress & Nervous System
CORTISOL
⚡ STORYBOARDING
Jul 12 · P5
Gut & Digestion
BLOAT
Jul 13 · P6
Hormones
INSULIN
Jul 14 · P7
Longevity
ZOMBIE CELLS
Jul 15 · P8
Men's Health
TESTOSTERONE
Jul 16 · P9
Women's Health
ESTROGEN
Jul 17 · P10
Joints & Recovery
CARTILAGE
Jul 18 · P11
Nutrition Science
SEED OILS
Jul 19 · P12
Inflammation & Immunity
IMMUNE
Jul 20 · P13
Skin & Appearance
TEARS
Jul 21 · P14
Supplement Science
MAGNESIUM
Jul 22 · P15
Mental Health
SEROTONIN
Jul 23 · P1 ②
Sleep & Recovery
SLEEP
Jul 24 · P2 ②
Energy & Metabolism
SUGAR SPIKE
Jul 25 · P3 ②
Brain Performance
CRAVINGS
Jul 26 · P4 ②
Stress & Nervous System
ANXIETY LOOP
Jul 27 · P5 ②
Gut & Digestion
LEAKY GUT
Jul 28 · P6 ②
Hormones
THYROID
Jul 29 · P7 ②
Longevity
TELOMERES
Jul 30 · P8 ②
Men's Health
DHT
Jul 31 · P9 ②
Women's Health
CYCLE
Business Roadmap
Phase 1
Jul–Aug 2026
Pipeline Running
  • Complete HANGRY → YAWN → SLEEP → ALCOHOL
  • Post first 5 videos IG + TikTok
  • Build 20-video backlog
  • Set up affiliate accounts (Tier 3)
  • Media kit after first 5 live
Target: 2K followers
Phase 2
Sep–Oct 2026
Growth Engine
  • 1 video/day sustained (32/month)
  • First Elena-only video
  • Outreach to 20 Tier 3 brands
  • 3 active affiliate deals
  • Competitor monitor running weekly
Target: 20K followers · first paid deal
Phase 3
Nov–Dec 2026
First Revenue
  • First paid sponsorship deal
  • Tier 2 brands in conversation
  • Affiliate: $300+/month
  • Revenue > production cost
Target: 50K · $1K+/month
Phase 4
Jan–Mar 2027
Scale
  • 5+ active paid deals
  • Tier 1 outreach at 50K+
  • Rate card $750–$3K/video
  • Fully automated pipeline
Target: 100K · $5K+/month
Phase 5
Apr–Jun 2027
Full Monetization
  • Flagship Tier 1 brand deal
  • 8-10 active sponsors
  • Digital product launch
  • Newsletter revenue
Target: 150K+ · $10K+/month
Content Quality Gate (Every Video)
1
WHY
Why does this matter to a working professional right now?
2
SCIENCE
Name the mechanism. What's happening inside the body?
3
NON-OBVIOUS
If they already know this, don't make it.
4
THE FIX
One specific action. Numbers, foods, times, doses.
5
SAVE-WORTHY
Would they save this to show someone? If not, rewrite.
Open To-Dos
ACCOUNTS & DISTRIBUTION
Switch YouTube to hello@silverpage as Owner Currently Manager — need Brand Account access to upgrade
Set up ManyChat keyword flows Universal keyword: BRAIN · topic keywords per video
Metricool scheduling setup Wire up auto-post pipeline for IG + TikTok + YT
MONETIZATION
Finalize media kit / sponsor deck Audience pain points + pillar map + package pricing
First sponsor outreach — Further Food & Wile Priority targets: 4-pillar fit, micro-creator friendly
Month-by-month roadmap alignment Targets + budget per month — needs Andre sign-off
PRODUCTION (waiting Veo reset)
PHONE — remove orange phone character clip Last scene before outro — delete or regenerate with Andrew
DOPAMINE — rendering now (Jul 10) 18 scenes · inside-body opening (STOMACH style) · P3 Brain Performance
STRATEGY
Post existing backlog on schedule 11 posted · calendar locked · Pillar 1 on Day 1
Storyboard 16 new July videos ADRENALINE through CYCLE · STOMACH formula
silverpage.ai website v1 Link-in-bio → email capture → course funnel
@braindecoded Strategy Reference · Silverpage.ai · Updated 2026-07-09 · Run python3 tools/competitor_monitor.py weekly