⚠️ API spend at 77% of monthly cap — USD 115.43 / USD 149. Projected month-end: USD 275. $33.57 remaining.
July 2026 — Content Calendar
Posted
Scheduled
Produced
Today
13 P3
DECISION FATIGUE
POSTED
Characters
A
Andrew
32yo · Male · Professional
THE STRUGGLE — His video, start to finish
Andrew is the sole character in his videos. He carries the whole episode — the problem, the science, and the payoff. His angle: low energy, brain fog, not performing. Real, relatable, imperfect. The audience sees themselves in him.
Assign Andrew to: General brain/body topics, men's health (DHT, testosterone, hair loss), stress, focus, energy crashes.
E
Elena
29yo · Female · Professional
THE ASPIRATION — Her video, start to finish
Elena is the sole character in her videos. She carries the whole episode from her angle — optimised, performing, thriving. The audience aspires to be her. She shows what's possible when the science is applied correctly.
Assign Elena to: Women's health (perimenopause, cycle syncing, hormones), skin topics, aspiration-framed episodes.
Rule: ONE character per video — all scenes, start to finish. Andrew and Elena never share a video. Never mix. Non-negotiable.
Monthly split — 31 videos:
~16 × Andrew · general brain/body science + men's health
~15 × Elena · women's health + skin + aspiration topics
Alternate roughly every other video. Equal screen time.
15 Content Pillars
P01
Sleep & Recovery
Sleep stages, glymphatic system, sleep debt, cortisol awakening
Both
P02
Energy & Metabolism
Blood sugar, mitochondria, ATP, caffeine timing, afternoon crash
Both
P03
Brain Performance
Focus, memory, neuroplasticity, dopamine, BDNF, decision fatigue
Both
P04
Stress & Nervous System
Cortisol, burnout biology, fight/flight in modern life
Both
P05
Gut & Digestion
Gut-brain axis, microbiome, bloating, leaky gut
Both
P06
Hormones
Testosterone, estrogen, insulin, thyroid
Both
P07
Longevity & Cellular Health
Telomeres, autophagy, NAD+, biological aging
Both
P08
Men's Health
DHT + hair loss, testosterone optimization, prostate
Andrew
P09
Women's Health
Perimenopause, cycle syncing, estrogen crash
Elena
P10
Joints & Recovery
Collagen science, cartilage biology, DOMS, mobility
Both
P11
Nutrition Science
Protein at cell level, micronutrient deficiencies
Both
P12
Inflammation & Immunity
Chronic inflammation, omega-3, turmeric mechanism
Both
P13
Skin & Appearance
Collagen breakdown, glycation, dark circles, cortisol skin
Elena-led
P14
Supplement Science
What compounds do inside cells — mechanism, not marketing
Both
P15
Mental Health & Anxiety
Panic mechanism, serotonin/dopamine reality, vagus nerve
Both
Content Quality Gate — Every Video Must Pass
1
WHY
Why does this matter to a working professional right now?
2
SCIENCE
Name the mechanism. What's happening inside the body?
3
NON-OBVIOUS
If they already know this, don't make it.
4
THE FIX
One specific action. Numbers, foods, times, doses.
5
SAVE-WORTHY
Would they save this to show someone? If not, rewrite.
Business Roadmap — 5 Phases to Full Monetization
CURRENT PHASE
Phase 1
Jul–Oct 2026
Pipeline & Validation
3K–8K followers
- 1 video / day · TikTok primary
- IG Reels + YT Shorts same day
- Test topics · find what resonates
- Media kit draft after 10 live videos
Phase 2
Nov 2026–Jan 2027
First Revenue
10K–25K followers
- Ad spend starts: SGD 70/mo
- Tier 3 sponsor outreach
- Affiliate links in bio
- ManyChat DM funnel active
Phase 3
Feb–Apr 2027
Sponsorship Scale
30K–60K · SGD 1,350+/mo
- Tier 2 outreach at 20K+
- Ad spend scaled: SGD 135/mo
- First paid sponsorship signed
- Digital product launched
Phase 4
May–Jul 2027
Profitability Review
60K–150K · SGD 6,750+/mo
- 5+ active paid deals
- Tier 1 outreach at 50K+
- Rate card SGD 1,012–4,050
- Strategy review: Jul 2027
Sponsor Database — 3 Tiers
Tier 3 — Accessible Now
5K+ followers · Month 1–3
SGD 270–1,012 + affiliate
Ancient Nutrition
Sports Research
Four Sigmatic
Pique Tea
BrainFM
Tru Niagen
Testoprime
Therabody
Tier 2 — Mid-Market
10K–50K followers · Month 3–6
SGD 1,012–4,050/video
Momentous
Thorne
LMNT
BiOptimizers
Qualia Mind
InsideTracker
Nutrisense
Hims/Hers
Tier 1 — Flagship
100K+ followers · Month 6–12
SGD 1,350–6,750/video
AG1
Eight Sleep
Oura Ring
Whoop
Levels CGM
Competitor Landscape
| Handle | Tier | Followers | Content Lane | Their Sponsors | Our Edge |
|---|
| @hubermanlab |
T1 |
IG 6.3M · TK 3.7M |
Neuroscience · sleep · stress |
AG1, LMNT, Eight Sleep |
→ Animated visual biology vs. talking-head lecture |
| @glucosegoddess |
T1 |
IG 3.4M · TK 1.1M |
Blood sugar · food sequencing |
Levels CGM, Nutrisense |
→ She owns hacks, we own the visual cell mechanism |
| @drmindypelz |
T1 |
IG 1.3M · TK 2.1M |
Fasting · women's hormones |
LMNT, Pique Tea, Nutrisense |
→ She does protocols, we do the biology |
| @maxlugavere |
T1 |
IG 750K · TK 380K |
Brain nutrition · seed oils |
ButcherBox, Thrive Market |
→ He has the opinion, we have animated cell biology |
| @DrKyleGillett |
T2 |
IG 260K · TK 300K |
Hormone optimization · DHT |
Thorne, InsideTracker, Oura |
→ DHT + hair loss animated — nobody has done this visually |
| @DrKaraFitzgerald |
T2 |
IG 150K · TK 40K |
Epigenetics · biological age |
Thorne, Pure Encapsulations |
→ We can own visual epigenetics animation |
| @ChrisPalmerMD |
T2 |
IG 105K · TK 120K |
Metabolic psychiatry · mitochondria |
None (medical ethics) |
→ Mitochondria → mental performance is our lane |
| @drstacysims |
T2 |
IG 210K · TK 30K |
Women's physiology · hormonal training |
Women's athletic brands |
→ Her audience = female athletes. Ours = all professionals. |
Platform Focus — Where to Put Energy
Research: TikTok drives fastest discovery for new accounts in 2026. Algorithm is content-first, not follower-first. IG and YT are distribution amplifiers, not primary growth engines.
① TIKTOK — PRIMARY
Post here first. Always.
Pure content algorithm — no follower advantage needed. FYP pushes good content to cold audiences. Best for initial discovery + viral breakouts. Post at 9am SGT.
KPIs: Watch completion >50% · Shares · Saves
② INSTAGRAM REELS — SECONDARY
Same video, same day. 2h after TikTok.
Brand deals and sponsorships happen here. Audience skews 28–45. Higher intent to buy. Slower organic discovery but better for community + DM flows (ManyChat).
KPIs: Saves · DM triggers · Profile visits
③ YOUTUBE SHORTS — TERTIARY
Same video. Schedule for same day or next morning.
Long-term SEO value. Evergreen content gets discovered months later. AdSense revenue at 1K+ subs. YT audience trusts science content more — higher sponsor credibility.
KPIs: Subscribers · Watch time · CTR to long-form
The rule: One video → three platforms, same day. TikTok at 9am SGT → IG at 11am SGT → YT at 1pm SGT. Metricool handles scheduling. Never skip a platform — cross-platform presence signals legitimacy to sponsors.
Ad Spend Strategy — When, How Much, Which Videos
WHEN TO START
Month 1–2 (Jul–Aug): Zero ad spend. Validate content organically. Spending on unproven content = burning money.
Month 3 (Oct): Start small — SGD 70/month. Boost only videos that pass the criteria (see right).
Month 6+ (Jan 2027): Scale to SGD 135–200/month if ROAS positive. Target: cost per new follower < SGD 0.50.
WHICH VIDEOS TO BOOST — ALL 3 CRITERIA REQUIRED
① Watch completion >50%
Check at 48h post. If most viewers are bailing before halfway, the hook is broken — fix before boosting.
② Saves-to-views ratio >3%
Saves signal "I want to come back to this." That intent survives boosting. Likes alone don't.
③ 5K+ organic views within 48h
If organic can't get traction, boosting rarely rescues it. Boost what's already moving.
SGD 0
Month 1–2
Organic only
SGD 70
Month 3–5
Test phase
SGD 135
Month 6–9
If ROAS positive
SGD 200+
Month 10–12
Scale winners
Goal of boosting: Follower growth + profile visits — NOT link clicks or sales. You're buying audience attention in the early phase. Direct-to-sale boosting too early burns budget. Build the audience first, monetize second.
Realistic Growth Targets — Based on Research
Source: Influencer Marketing Hub 2023 · Sprout Social · Hootsuite 2024. Ranges = consistent daily posting, STOMACH formula, all 3 platforms.
3 months · Oct 2026
3K–8K
followers across platforms
Finding content rhythm · 1–2 mini-viral videos expected
6 months · Jan 2027
10K–25K
followers across platforms
Ad spend active · first brand deals in conversation
9 months · Apr 2027
30K–60K
followers across platforms
1–2 paid sponsors · breakout video probable
12 months · Jul 2027
60K–150K
followers across platforms
Strategy review. Upper range if 1–2 viral videos hit.
Media Kit Status
Page
@braindecoded
IG + TikTok + YouTube
Niche
Animated Brain & Body Science
25–45 working adults
Media Kit Ready
Pending
Build after first 10 live videos
First Outreach Target
Further Food · Wile
Tier 3 · 4-pillar fit · micro-friendly
All Processes — End-to-End Workflows
Every process that runs the business. Scroll each row horizontally if needed.
① Video Production — Script to Post-Ready File
TOPIC SELECTED
From content calendar + pillar
→
STORYBOARD
13+1 scenes · STOMACH formula
→
VOICEOVER
Liam · 95% speed · ElevenLabs
→
IMAGES
Imagen 4 Fast · 1 per scene
→
VIDEO CLIPS
Veo 3.1 Lite · 5s per scene
→
ASSEMBLY
FFmpeg · amix 8:1 · outro appended
→
CAPTIONS
Whisper on actual audio · Impact 72pt
→
REVIEW
Safe zones · outro · citations
→
OUTPUT FILE
output/TOPIC_captioned.mp4
② Distribution — One Video · Three Platforms · Same Day
VIDEO READY
output/TOPIC_captioned.mp4
→
METRICOOL
Schedule all 3 platforms
→
TIKTOK 9AM
Post first · fastest discovery
→
IG REELS 11AM
Same video · same caption
→
YT SHORTS 1PM
Same video · SEO tags
→
UPDATE schedule.json
Status → scheduled
48H LATER
Check analytics
→
→
LOG IN MEMORY
Update views in schedule.json
→
FLAG IF >50% COMPLETION + 3% SAVES
Candidate for ad boost
③ Content Planning — Calendar to Storyboard Brief
CONTENT CALENDAR
JULY_PLAN in dashboard.py
→
TOPIC QUEUE
Felt-problem topics first
→
PILLAR ASSIGN
P1–P15 · check reference file
→
CHARACTER ASSIGN
Andrew or Elena · never mixed
→
STOMACH CHECK
Inside-body open · terrified object
→
STORYBOARD BRIEF
13 scenes + outro
④ Ad Spend Decision — When to Boost and When Not To
→
WAIT 48H
Let organic settle
→
If YES → continue · If NO → study hook, apply to next video
→
→
QUALIFY FOR BOOST
Month 3+ only
→
BOOST ON TIKTOK
SGD 20–35/video · 7 days · Followers objective
→
MONITOR 7 DAYS
CPF < SGD 0.50?
→
YES → scale spend on similar videos · NO → pause, revisit content angle
⑤ Monetization Pipeline — Follower to Paid Deal
5K FOLLOWERS
Tier 3 threshold
→
BUILD MEDIA KIT
Analytics + audience + rate card
→
OUTREACH
Email / IG DM · 20 brands/batch
→
→
NEGOTIATE
Rate · deliverables · usage rights
→
CONTRACT SIGNED
Use standard template
→
CREATE CONTENT
Per brief · FTC disclosure
→
POST + COLLECT
Invoice + payment
→
REPEAT
Add to rate card history
⑥ ManyChat Engagement Loop — Comment to Customer
VIDEO POSTED
CTA: 'Comment BRAIN'
→
USER COMMENTS
With keyword 'BRAIN'
→
MANYCHAT TRIGGERS
Auto-detects keyword
→
AUTO DM SENT
'Here's your free resource...'
→
LEAD MAGNET
PDF / link / tip sheet
→
FOLLOW-UP
48h later · value + soft CTA
→
UPSELL
Digital product / community
Process Health
PRODUCTION
✅ Voiceover (ElevenLabs · Liam)
✅ Images (Imagen 4 Fast)
✅ Video clips (Veo 3.1 Lite)
✅ Assembly (FFmpeg)
✅ Captions (Whisper)
✅ STOMACH formula locked
DISTRIBUTION
✅ Metricool scheduling
✅ TikTok connected
✅ Instagram connected
✅ YouTube connected
⬜ Auto-post pipeline (Q4 task)
⬜ ManyChat flows (this month)
MONETIZATION
⬜ Media kit (after 10 live videos)
⬜ Affiliate links in bio
⬜ Ad spend (Month 3 · Oct)
⬜ Tier 3 outreach (at 5K)
⬜ Digital product on Gumroad
⬜ First paid deal (Nov 2026+)
Master Timeline — Jul 2026 → Jun 2027
Milestones by month · green bar = completed
Jul 2026
📹 31 videos · pipeline running
Aug 2026
📈 2K followers · media kit built
Sep 2026
💰 First affiliate + digital product
Oct 2026
🤝 Tier 2 sponsor outreach · 20K followers
Nov 2026
🤝 First paid sponsorship signed
Dec 2026
📊 50K followers · SGD 1,350+ revenue
Jan 2027
⚡ Scale · Tier 1 brands · 100K target
Mar 2027
🏆 Profitability target — SGD 6,750+/mo
Jun 2027
💎 Full monetization · SGD 13,500+/mo
Project Board — Interactive Tasks Click to mark done · saves in browser
This Week
0/3
□
Schedule CREATINE in Metricool
Jul 15 at 9am SGT · output/CREATINE_captioned.mp4
□
Storyboard CARTILAGE (Jul 18)
STOMACH formula · P10 Joints & Recovery
□
Storyboard SEED OILS (Jul 19)
STOMACH formula · P11 Nutrition
This Month
0/6
□
Complete all 31 July storyboards
CARTILAGE → DHT · every video STOMACH formula
□
Set up ManyChat keyword flows
Universal keyword: BRAIN · add per-video topic words
□
Switch YouTube to Owner account
hello@silverpage.ai → Brand Account full access
□
Business coach Telegram bot setup
COACH_BOT_TOKEN + COACH_CHAT_ID → .env
□
Wire VPS cron for 9am SGT daily brief
SSH 159.223.53.105 · set crontab
□
Update BLOAT + DF views in schedule.json
Check Metricool analytics · update views field
Q3 — Jul–Sep 2026
0/8
□
silverpage.ai website v1
Link-in-bio → email capture → course funnel · Framer
□
Media kit — build after first 10 live videos
Audience demographics · pillar map · rate card
□
First Tier 3 sponsor outreach
At 5K followers · Further Food, BrainFM, Four Sigmatic
□
First digital product on Gumroad
SGD 12–39 prompt pack or cheat sheet · Day 1 revenue
□
Set up affiliate links in bio
AG1, ElevenLabs, Notion, other tool referrals
□
Launch first Elena-only video
Women's health pillar · perimenopause or cycle syncing
□
ManyChat DM funnel — deliver lead magnet
Comment BRAIN → DM → free resource → upsell
□
Reach 2K followers on IG or TikTok
Milestone for Phase 1 completion
Q4 — Oct–Dec 2026
0/5
□
First paid sponsorship deal
Tier 2 · SGD 1,012–4,050 per video · contract signed
□
Launch Skool paid community
SGD 26–66/mo · 20 members = covers all costs
□
Claude API mass outreach automation
Research phase: sponsor prospecting at scale
□
Metricool → direct API posting pipeline
Auto-post to IG + TikTok + YT after Andre approves
□
Reach 20K followers across platforms
Phase 2 milestone · enables Tier 2 sponsor outreach
2027 — Scale
0/4
□
Tier 1 sponsor outreach at 50K+
AG1, Eight Sleep, Oura, Levels — flagship brands
□
Course launch — @braindecoded Brain Performance
SGD 131–401 · brain performance toolkit
□
Revenue target: SGD 6,750+/month
Jul 2027 milestone · multiple active sponsors
□
Strategy review — Jul 2027
12-month mark · assess results · decide next move
North Star Metrics by Phase